Claude Opus 5.5 — one coherent creative brief
Text
Claude Opus 5.5
by Henri Huotari · Oct 28, 2026
Turn a compact Immersive brand description into a structured creative brief: headline, visual direction, voiceover, music brief and acceptance checks. The prompt separates the real API capabilities from fictional campaign objects and prohibits invented product claims.
{"title":"Immersive Studio: One Idea, Every Form","creative_idea":"A single spoken idea leaves the pink headphones as a rounded waveform and becomes an image, a video loop, a sound, a line of text and a 3D object around the plinth, showing one API producing many formats.","headline":"One idea. Every form.","visual_brief":"Dark charcoal #0B0C0F studio with soft overhead key light. Pink #FF3377 over-ear headphones rest on a pale circular plinth, small white rounded waveform on the ear cup. The waveform lifts off and splits into five warm ivory tiles that orbit the plinth: a printed image, a looping video frame, a moving audio wave, a typed sentence, and a matte 3D-printed shape. Tactile materials, no screens or UI. Slow push-in, then tiles settle in a ring. End on the waveform mark centered.","voiceover":"Start with an idea. Hear it. See it. Read it. Hold it. Image, video, audio, text and 3D, all from one API. Immersive Studio. One idea, every form.","music_brief":"Minimal warm electronic, about 90 BPM. A single soft synth pulse matching the waveform, adding one layer as each format appears: felt piano, light percussion, airy pad. Resolves to one clean tone on the end card. No vocals.","acceptance_checks":["Only #FF3377, #0B0C0F and warm ivory appear, plus the existing white waveform mark.","All five formats appear in sequence: image, video, audio, text, 3D.","No prices, specs, availability, discounts, performance claims or testimonials appear in visuals, voiceover or supers.","The headphones are presented only as a fictional campaign prop, with no product name, model or purchase cue."],"concept_only":true}
Run it yourself
Set IMMERSIVE_API_KEY to an API key from your account. Create a free account to get one.
curl -X POST 'https://ai.im.inc/api/v1/text/chat' \
-H "Authorization: Bearer $IMMERSIVE_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"model": "claude-opus-5-5",
"messages": [
{
"role": "system",
"content": "You are a concise creative director. Return valid JSON only, without Markdown. Distinguish real product capabilities from fictional campaign objects. Prefer simple concrete language and practical production instructions."
},
{
"role": "user",
"content": "Immersive Studio is a fictional creative campaign, not a shop. Visuals: warm pink #FF3377, charcoal #0B0C0F, warm ivory, a real rounded waveform mark, tactile objects and restrained studio lighting. Existing concept: pink over-ear headphones on a circular pale plinth in a dark studio, small white wave on the ear cup. Promise: turn an idea into image, video, audio, text and 3D through one API. Do not invent product specifications, commercial availability, discounts, performance claims or customer testimonials. Create one coherent micro-campaign. Return exactly these keys: title, creative_idea (one sentence), headline (under 7 words), visual_brief (under 90 words), voiceover (under 45 words), music_brief (under 45 words), acceptance_checks (exactly 4 concrete checks), concept_only (true). Keep the answer compact."
}
],
"provider": "anthropic",
"thinking": {
"type": "disabled"
},
"max_tokens": 1600,
"temperature": 0.5
}'
const response = await fetch("https://ai.im.inc/api/v1/text/chat", {
method: "POST",
headers: {
Authorization: `Bearer ${process.env.IMMERSIVE_API_KEY}`,
"Content-Type": "application/json",
},
body: JSON.stringify({
"model": "claude-opus-5-5",
"messages": [
{
"role": "system",
"content": "You are a concise creative director. Return valid JSON only, without Markdown. Distinguish real product capabilities from fictional campaign objects. Prefer simple concrete language and practical production instructions."
},
{
"role": "user",
"content": "Immersive Studio is a fictional creative campaign, not a shop. Visuals: warm pink #FF3377, charcoal #0B0C0F, warm ivory, a real rounded waveform mark, tactile objects and restrained studio lighting. Existing concept: pink over-ear headphones on a circular pale plinth in a dark studio, small white wave on the ear cup. Promise: turn an idea into image, video, audio, text and 3D through one API. Do not invent product specifications, commercial availability, discounts, performance claims or customer testimonials. Create one coherent micro-campaign. Return exactly these keys: title, creative_idea (one sentence), headline (under 7 words), visual_brief (under 90 words), voiceover (under 45 words), music_brief (under 45 words), acceptance_checks (exactly 4 concrete checks), concept_only (true). Keep the answer compact."
}
],
"provider": "anthropic",
"thinking": {
"type": "disabled"
},
"max_tokens": 1600,
"temperature": 0.5
}),
});
console.log(await response.json());
import os
import requests
response = requests.post(
"https://ai.im.inc/api/v1/text/chat",
headers={"Authorization": f"Bearer {os.environ['IMMERSIVE_API_KEY']}"},
json={
"model": "claude-opus-5-5",
"messages": [
{
"role": "system",
"content": "You are a concise creative director. Return valid JSON only, without Markdown. Distinguish real product capabilities from fictional campaign objects. Prefer simple concrete language and practical production instructions.",
},
{
"role": "user",
"content": "Immersive Studio is a fictional creative campaign, not a shop. Visuals: warm pink #FF3377, charcoal #0B0C0F, warm ivory, a real rounded waveform mark, tactile objects and restrained studio lighting. Existing concept: pink over-ear headphones on a circular pale plinth in a dark studio, small white wave on the ear cup. Promise: turn an idea into image, video, audio, text and 3D through one API. Do not invent product specifications, commercial availability, discounts, performance claims or customer testimonials. Create one coherent micro-campaign. Return exactly these keys: title, creative_idea (one sentence), headline (under 7 words), visual_brief (under 90 words), voiceover (under 45 words), music_brief (under 45 words), acceptance_checks (exactly 4 concrete checks), concept_only (true). Keep the answer compact.",
},
],
"provider": "anthropic",
"thinking": {
"type": "disabled",
},
"max_tokens": 1600,
"temperature": 0.5,
},
timeout=300,
)
print(response.json())
{
"id": "msg_011CgUJn3FrsYoQiEow9z6BA",
"model": "claude-opus-5-5",
"usage": {
"total_tokens": 1135,
"prompt_tokens": 368,
"completion_tokens": 767
},
"object": "chat.completion",
"choices": [
{
"index": 0,
"message": {
"role": "assistant",
"content": "{\"title\":\"Immersive Studio: One Idea, Every Form\",\"creative_idea\":\"A single spoken idea leaves the pink headphones as a rounded waveform and becomes an image, a video loop, a sound, a line of text and a 3D object around the plinth, showing one API producing many formats.\",\"headline\":\"One idea. Every form.\",\"visual_brief\":\"Dark charcoal #0B0C0F studio with soft overhead key light. Pink #FF3377 over-ear headphones rest on a pale circular plinth, small white rounded waveform on the ear cup. The waveform lifts off and splits into five warm ivory tiles that orbit the plinth: a printed image, a looping video frame, a moving audio wave, a typed sentence, and a matte 3D-printed shape. Tactile materials, no screens or UI. Slow push-in, then tiles settle in a ring. End on the waveform mark centered.\",\"voiceover\":\"Start with an idea. Hear it. See it. Read it. Hold it. Image, video, audio, text and 3D, all from one API. Immersive Studio. One idea, every form.\",\"music_brief\":\"Minimal warm electronic, about 90 BPM. A single soft synth pulse matching the waveform, adding one layer as each format appears: felt piano, light percussion, airy pad. Resolves to one clean tone on the end card. No vocals.\",\"acceptance_checks\":[\"Only #FF3377, #0B0C0F and warm ivory appear, plus the existing white waveform mark.\",\"All five formats appear in sequence: image, video, audio, text, 3D.\",\"No prices, specs, availability, discounts, performance claims or testimonials appear in visuals, voiceover or supers.\",\"The headphones are presented only as a fictional campaign prop, with no product name, model or purchase cue.\"],\"concept_only\":true}"
},
"finish_reason": "stop"
}
],
"created": 1793175552,
"provider_used": "anthropic"
}
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- Endpoint
- POST /api/v1/text/chat
- Model
- claude-opus-5-5
- Output
- Text